CPG — Aiger Data Industries

A sector where the operating model bridges brand, manufacturing, and route-to-market — each with its own cadence, its own systems, and its own decision rights. The autonomous-enterprise question for CPG is which of those decisions can be coordinated across the bridge.

Typically S/4HANA Cloud or ECC at the core with extension needs for local-market specifics. Clean-core extension patterns are common; BTP App Factory often follows.

The sector signal

CPG businesses operate across functions whose cadences and decision rights rarely line up by default — brand teams plan in quarters, manufacturing schedules in weeks, supply planners respond in days, and supplier-facing teams react in hours. The decisions that compound for CPG buyers are the ones at the seams between these functions.

What changes with autonomy

The decisions at the seams — which deductions to dispute, which supplier query routes itself, which promotional pricing variation is in policy and which needs human review — become candidates for encoded boundaries that an agent can act inside. The teams formerly clearing the queue concentrate on the cases that genuinely needed them.

What that requires

Decisions and workflows together. The encoded approval matrices that determine what an agent can answer for a supplier or commit to in a promotional offer are policy, not technology. The workflow redesign around those rules is the work that converts a CPG pilot into a CPG capability.

Where Aiger fits

Most CPG buyers enter through Stage 01 or Stage 03 — a Clean Core & S/4 Readiness Assessment if the core is the next concern, or the Autonomous Enterprise Roadmap if a clean S/4 is already in place and the question is what to delegate first. A BTP App Factory engagement is common when a specific extension app (a supplier portal, a deduction-handling tool) is the most-frequent friction.